People Counting Analytics for Shopping Mall

The People Counting Analysis software is suitable for mall operators to monitor and optimize customer traffic. The software is equipped with intelligent people-counting devices that accurately track footfall traffic and provide valuable insights into customer behavior and preferences. With our software, mall operators can easily monitor which areas customers visit, how long they stay, and allocate the correct number of staff in each area. The footfall data generated by our software also helps mall operators justify the effectiveness of marketing events and compare the effectiveness of different campaigns.

Features

• Accurate visitor tracking: accurately tracks visitor traffic, providing valuable insights into customer behavior and preferences

• Comprehensive reporting: generates comprehensive reports that provide insights into key performance metrics such as footfall, conversion rates, etc

• Customizable settings: allows you to create a workspace that can be tailored to your specific needs, which can be used for planning and setting goals. 

• Versatility: provides versatility in data analysis, allowing businesses to delve into the report at various levels of detail and time intervals.

• Demographic analysis (integrated with AI-powered people counters): When integrated with intelligent People Counter PC8, the software can also provide valuable demographic analysis such as age and gender analysis, providing even deeper insights into customer behavior and preferences

In addition to People Counting Analytics, OP also provides Heatmap Analytics. When used together, a more comprehensive customer behavior analysis can be obtained, and the operational efficiency and marketing conversion rate can be improved.