Store Heatmap Analytics for Shopping Mall

Store Heatmap Analytics is a feature within the OP Retail data analytics software that allows you to track customer paths in a specific area. By utilizing this advanced tool, you can gain valuable insights into customer behavior and optimize the effectiveness of various campaigns.

To make use of this feature, simply install a People Counter device with heatmap capabilities above aisles or shelves to collect statistical data. Our software displays customer paths within the designated space and provides critical metrics like people count, dwell count, dwell rate, average dwell durations, and heatmap analysis.

Moreover, the data generated by our software can also assist mall operators in justifying the effectiveness of marketing events and comparing different campaigns. With comprehensive reporting on popular area analysis, you will have all the necessary information to identify popular areas within the mall and optimize them for maximum sales.

Key Features:

• Smooth Integration
• Accurate Data Collection
• Zone analysis of dwell time and rate
• Zone Comparison: Conveniently compare data across different zones of your space, including total people count, dwell count, dwell rate, and average dwell duration.
• Data Visualization Dashboard
• Detailed Reporting
• Customizable Settings
• Centralized Data Analysis

In addition to Heatmap Analytics, our platform (OP) also provides People Counting Analytics. When used together, these two tools enable a more comprehensive analysis of customer behavior, leading to improved operational efficiency and marketing conversion rates.