Store Heatmap Analytics for Public Space

Store Heatmap Analytics is a powerful sub-function of OP Retail data analytics software designed to provide valuable insights into customer behavior within a specific space. By utilizing this advanced tool, you can optimize your space for maximum engagement and create a satisfying visitor experience.

Usage:

To leverage the benefits of Store Heatmap Analytics, simply install a People Counter device equipped with heatmap capabilities above your space. This device will collect statistical data necessary for comprehensive visitor flow analysis. Our software then utilizes advanced algorithms to ensure accurate data collection and analysis, providing critical metrics such as people count, dwell count, dwell rate, average of dwell durations, and heatmap analysis.

Heatmap Analysis:

The heatmap analysis feature allows you to analyze the flow of visitors within your space, enabling you to identify the most popular areas. By understanding visitor behavior, you can strategically optimize product placement and increase engagement. This feature is particularly beneficial for museum or gallery shops, as it helps you maximize sales by strategically placing products for maximum visibility.

Features:

• Easy Integration: Store Heatmap Analytics seamlessly integrates with hardware devices, ensuring a hassle-free installation process.
• Accurate Data: Our software utilizes advanced algorithms to ensure precise data collection and analysis. It provides insights into critical metrics such as total people count, dwell count, dwell rate, average dwell durations, and heatmap analysis.
• Data Visualization: We offer a 3D zone analysis of dwell time and rate, allowing for a comprehensive visualization of visitor behavior within different areas of your space.
• Zone Comparison: Our software provides data analysis for different zones of your space, including total people count, dwell count, dwell rate, and average dwell duration. This comparison helps you gain a deeper understanding of visitor behavior in various areas.
• Dashboard Visualization: Store Heatmap Analytics offers a user-friendly data visualization dashboard that allows managers to easily visualize, measure, and evaluate performance based on available data metrics. Daily, weekly, and monthly reports are available for comprehensive analysis.
• Comprehensive Reporting: Our software generates detailed reports on popular area analysis, enabling you to identify trends and opportunities for improvement. Additionally, it supports Excel spreadsheet export for further analysis and sharing.
• Customizable Settings: Tailor the software to your specific needs by creating filters on dwell duration. This feature allows for in-depth data analysis and customization, empowering you to extract valuable insights.